Plant-based brands accused of creating 'a category failure,

Maybe one of the biggest in food industry.

There’s a lot of buzz about plant-based innovation. But according to Julian Mellentin, of consultancy New Nutrition Business, much of this noise comes down to the ‘echo chamber’ created by media, consultants and the investment community. Is plant-based really resonating with consumers? And if not, why?

HTTPS://WWW.FOODNAVIGATOR.COM/ARTICLE/2022/09/08/PLANT-BASED-BRANDS-ACCUSED-OF-CREATING-A-CATEGORY-FAILURE-MAYBE-ONE-OF-THE-BIGGEST-IN-FOOD-INDUSTRY-HISTORY